Drive Traffic to Your Site With These 10 Tips!
Blogging is one of the best ways to get your service or product to the frontal lobe of your prospects. It can seem overwhelming, but there are specific things you can do to drive traffic to read and increase the possibility of landing more clients or customers.
Here’s a short list of 10 simple strategies you can use.
1. Write More.
Simply stated, the more you update your blog the higher priority Google and other search engines will give it and the more traffic it will receive. Fresh content at least twice a week will get you and your business more attention.
2. Promote With Social Media.
Every time you write a new blog post make certain to share it across all your social media networks. Cultivate your networks and they can help grow your business exponentially. And they’re free!
3. Know Your Niche.
Be sure you know your target audience better than they know themselves, then stick to that niche and give them exactly what they want in your posts. A confused message is a message easily rejected.
#4 Include Photos.
You know that old saying I only read books with pictures? Photos make a service or product come to life and keep people reading your blog. Don’t just pull photos from Google or you risk infringing on copyrights. Instead use sites like clipart.com and Shutterstock.
5. Incorporate Keywords.
SEO (search engine optimization) is one of the best ways to drive readers to your blog. Decide on keywords or phrases for each post, ones you believe your readers would use to find it. Use them in the title, headline, in a featured image caption and at least twice in the content.
6. Incorporate Links.
If you write about another company’s product or service, include links to that company’s page. Google notices outbound links and the company you mention could notice, too. If they link back to you, you’ve increased potential traffic to your blog.
7. Add Social Sharing Buttons. And Make Them Obvious.
There’s nothing more annoying as a reader than wanting to share content on social media and either not finding a button or having to search for it. Place buttons in plain view at the top and bottom of each blog post and you make it easy for people to spread the word about you.
8. Retweet Past Content.
Many of your followers will not see your Tweets simply because not everyone is looking at Twitter when you post them. Don’t be afraid to Retweet your own content. As long as it’s still relevant readers will love it.
9. Conduct Give-Aways and Free Newsletters.
Everyone likes a prize or a freebie. Give-Aways in exchange for sharing your link on social media, for example, is a great way to grow your readership and in turn your business.
10. Add Video.
Google owns YouTube, so uploading videos with fresh content can drive more traffic to your site. So include short, fun, informative videos to supplement your blog.
So there you have it: 10 simple ways to increase traffic to your site by blogging often, and creating content that is informative, entertaining, and easily shared.
(Of course if you don’t have the time or desire to write your own twice-weekly posts, a copywriter can help you with that. Check out my samples on the Portfolio Page then shoot me a text or email, or give me a call and let’s start Writing Your Success Story!)
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